Petco Health and Wellness Company is launching the flagship store, Reddy, for its premium lifestyle brand for dogs in the SoHo neighborhood of Manhattan in New York City, the company said in a press release on Thursday (Oct. 28).
An urban basecamp for pets and pet parents, Reddy SoHo offers curated merchandise and “new, exclusive, pet-centric experiences.” Initially introduced in 2018, Reddy is now among Petco’s most favored brands. Inspired by millennials seeking sustainably made pet products that were also highly functional and state-of-the-art, Reddy offers a range of merchandise.
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“Reddy’s growth and popularity among active and trend-forward pet parents has been steady since launch,” said Nick Konat, Petco’s chief merchandising officer. “And it’s only accelerated over the last 18+ months, as millions of pet parents are exploring outdoor activities and taking their pets with them wherever they go. This first-of-its-kind boutique will continue fueling that exploration by giving New York City pet parents a hub to bond, recharge and find the latest must-have gear to style their best lives together.”
The introduction of Reddy SoHo is the first time Petco has launched a retail location devoted to just one brand. The urban boutique was created with an eye on industrial design that was also aligned with Reddy’s colors, patterns and textures. The shop also offers dogs and their pet parents interactive experiences exclusive to the brand.
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In addition to Reddy apparel, accessories and supplies, the store also provides local and visiting dogs and their parents with an exclusive interactive experience, including a lounge area with free Wi-Fi, phone charging, a fitting area for clothing, water stations, treats, on-site monogramming and more.
Coming soon is a concierge to plan pet-centric activities and things to do in and around New York City. A “Bark Board” will be available for community updates, and there will also be a pet Polaroid wall showcasing furry shop-goers in their element.
The Reddy brand recently introduced PrimaLoft jackets and vests for pets, which feature a first-of-its-kind technology for pets that is water-resistant, reflective, lightweight and insulated. All of Reddy’s products are created with durable, sustainable materials, and 90% of the line was developed with recycled material like plastic bottles.
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