Adobe and Home Depot are deepening their partnership in a bid to add more insights and improve customer service, according to a Tuesday (June 7) press release.
The partnership will see Adobe adding “comprehensive insights” to help refine marketing investments. It’s a continuation of the way Home Depot added digital tools like web analytics and A/B testing with its earlier work with Adobe, along with Creative Cloud applications for designing new tools.
This comes as 72% of customers have said their trust in brands is dented by poor personalization, particularly with the increasing ways society is digitizing, the release said.
“The Home Depot made early investments in providing omnichannel shopping experiences, and these digital and physical assets continue to guide our strategic priorities,” said Melanie Babcock, vice president of integrated media at The Home Depot. “Our expanded partnership with Adobe will enable us to enhance the customer experience even further, driving personalization at scale and further optimizing The Home Depot experience across online and in-store.”
Meanwhile, Anjul Bhambhri, senior vice president of Adobe Experience Cloud, said the priority was to “make the digital economy personal.”
“With Adobe Experience Platform (AEP), The Home Depot can align teams around a single view of the customer, with strict governance and activation capabilities that will make experiences even more connected and relevant,” Bhambhri said.
Home Depot saw strong first-quarter earnings this year, which the retailer credited to the increase in pandemic-driven home improvement projects. The retailer reported $38.9 billion in sales for the quarter.
“Fiscal 2022 is off to a strong start as we delivered the highest first quarter sales in company history,” CEO and President Ted Decker said in a press release last month. “The solid performance in the quarter is even more impressive as we were comparing against last year’s historic growth and faced a slower start to spring this year.”
He added that the results showed the company’s ability to navigate “a challenging and dynamic environment.”