Nordstrom Hopes to Score With Tom Brady-Themed Apparel


Seven-time Super Bowl champ Tom Brady has has teamed up with Nordstrom for the launch of his namesake apparel brand, BRADY.

The department store chain announced the launch Wednesday (Jan. 19), saying its stores would be the only place where customers can purchase the brand in a physical location.

“BRADY is the first technical apparel brand to apply two decades of pro sport level innovation and engineering to deliver a system of clothing that performs across every activity, because life is a sport,” Nordstrom said in a news release. “The collection is built for everyone; one that you can take to the gym, to the office, and ultimately become a part of your everyday life.”

The BRADY line will be available beginning Wednesday (Jan. 19) on Nordstrom’s website, as well as at its stores in New York City, Los Angeles, Tampa and Natick, Massachusetts.

The collection will launch with two “systems”: TRAIN, a line of high-performance outerwear, tee shirts, tank tops, pants and shorts and LIVE, which includes clothing deigned for everyday life, including utility jackets and pants, ponte hoodies and sweatshirts.

Nordstrom says both lines are “collections made up of high-performance fabrics built into world class garments to help achieve training goals and functional performance pieces that are tailored for everyday life.”

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As quarterback for the New England Patriots, Brady helped lead the team to six Super Bowls before his departure in 2020. He then signed with the Tampa Buy Buccaneers, which won last year’s Super Bowl.

In August of last year, Brady’s Autograph brand partnered with DraftKings Marketplace for a series of NFTs that featured content from Brady along with a host of other sports luminaries, including Wayne Gretzky, Tony Hawk, Naomi Osaka, Derek Jeter and Tiger Woods.

“NFTs bring an entirely new dimension to the collector experience, and I cannot wait for people to discover and engage with this first ever drop of Autograph’s official digital collectibles,” said Brady said at the time. “We created Autograph as a way for fans and collectors to own a piece of iconic moments in sports and entertainment through authenticated and official digital collectibles, and we are just getting started!”