Saks Launches Digital Shopping, Styling Service


The luxury brand Saks has launched a service called Saks Stylist, a personal stylist and shopping tool available on its website and mobile app.

The new service, announced Thursday (Jan. 20), is free for all Saks Fifth Avenue customers. It was created in partnership with Wishi, a software firm that combines proprietary technology and real-life styling skills.

“Personal styling and shopping are a vital part of the Saks Fifth Avenue experience, and now we’re excited to introduce Saks Stylist on our platform,” Emily Essner, Saks’ chief marketing officer, said in a news release.

“With this latest innovation, we’re transforming these services to be more accessible to our customers. Further, we’re providing personalized, curated recommendations from expert stylists to match every customer’s style,” Essner said.

To use the service, customers take a short quiz on to give details about their style and shopping needs. Saks uses this info to match customers with a stylist who will offer curated recommendations within 24 hours.

Customers can give feedback to their stylist, who can adjust their recommendations accordingly. Once a relationship is established, the customer is able to re-engage their stylist at any time.

Saks says customers can use the service to find new wardrobe stables, create a complete “look” for special occasions, refresh their style, update a look with new shoes or accessories or build outfits for a trip or new job.

Read more: Saks Debuts Online Wellness Shop

Earlier this month, the company launched The Wellness Shop on, an online platform for men and women devoted to four key pillars: fitness, health & nutrition, sexual wellness and rest & relaxation. The shop showcases what Saks calls its “holistic approach to wellbeing,” with more than 100 brands, 50 of which are new to the company.

“A holistic, all-encompassing approach to health is essential. With the addition of this new shop and products, we are now able to serve multiple aspects of the luxury customers’ lifestyle, from fashion to wellbeing,” said Tracy Margolies, chief merchandising officer at Saks.