Victoria’s Secret and Bread Financial Unveil Co-Branded Mastercard

Financial services company Bread Financial has debuted a co-branded credit card program with intimate apparel specialty retailer Victoria’s Secret through Mastercard, according to a Tuesday (March 29) press release.

The Victoria’s Secret Mastercard, which uses tap-to-pay technology, is compatible with all digital wallets and features anti-fraud security. It also offers rewards for cardmembers spending at Victoria’s Secret stores and other stores.

Eligible Victoria’s Secret Mastercard members will get 5% back in rewards on Victoria’s Secret and PINK purchases (7.5% for Gold tier members), 2% back in rewards for specific bonus categories including travel, dining and streaming services and 1% back in rewards for all purchases outside Victoria’s Secret, per the announcement.

Co-brand cardmembers will also get a $30 activation bonus offer after spending $500 outside of Victoria’s Secret within 90 days of activation. Victoria’s Secret and PINK private label credit cardmembers will earn rewards faster than they have in the past.

Mastercard benefits include Priceless Experiences, Mastercard ID Theft Protection, Mastercard Zero Liability Protection and Global Emergency Services.

“We’re bringing Victoria’s Secret shoppers compelling card products with rewards in categories most meaningful to them, both in-store and online,” Mastercard Executive Vice President John Levitsky said in the press release.

Victoria’s Secret has nearly 1,400 retail stores and more than 30,000 employees — most of them women —around the world. The company says it has the largest team of specialty-trained bra fitters worldwide.

“The Victoria’s Secret Mastercard provides new and longtime customers with expanded benefits we know matter to them, including more options to pay how they want to and the ability to earn rewards faster,” said TJ Johnson, CFO, Victoria’s Secret & Co., in the press release.

Related: After 7-Month ‘Brand Transformation,’ Victoria’s Secret 2.0 Is Almost Unrecognizable

VS&Co said it plans to open 15 new stores this year, all in off-mall locations and mostly in its new, open, brighter and more digitized “Store of the Future” format.