Uber and Deliverect Team Up to Streamline Restaurant Delivery Processes

Uber has partnered with Deliverect, a ResTech platform that integrates online orders for restaurants and food businesses, to help restaurants improve their delivery operations.

The collaboration aims to provide restaurants with the tools they need to enhance and scale their online food sales, boosting both revenues and customer experience, the companies said in a Friday (Sept. 15) press release. The Uber Direct and Deliverect Dispatch integration is currently available in nine markets: the United States, Australia, New Zealand, Canada, France, Germany, Portugal, Spain and the United Kingdom.

Through the integration between Deliverect and Uber Direct, restaurants can manage their customers’ experience from the time they engage on their sales channel up to when the order is delivered, according to the release.

This two-way integration allows food service businesses to tap into Uber’s network of couriers, who use the Uber app for cost-efficient, on-demand delivery. By utilizing Uber Direct’s white-label service, restaurants can maintain their brand and customer data while offering delivery services.

The partnership between Deliverect and Uber Direct streamlines back-end processes through integration with the restaurant’s point-of-sale (POS) system, ensuring speed and order accuracy, the release said. Orders made through a restaurant’s own app, website, or social channels are automatically assigned to Uber Direct and integrated into the business’ existing kitchen operations. Additionally, restaurants can keep customers updated with real-time delivery statuses. 

Through this partnership, restaurants have control over the delivery fee pricing their customers pay for express, same-day and scheduled deliveries, per the release.

“We’re thrilled to deepen our partnership with Deliverect to make it easier for merchants to offer delivery in a way that works for them and scales with their growth,” Jordi Suarez, global head of Uber Direct, said in the release. “On-demand delivery is no longer a luxury — today, it’s a basic consumer expectation.”

Zhong Xu, CEO and co-founder of Deliverect, added: “By expanding our partnership with Uber to bring the power of Uber Direct to our customers, we are providing restaurants with more tools to enhance and grow their online food sales, boosting both revenues and customer experience.”

Restaurant technology is becoming more specialized amid stiff competition in the sector, PYMNTS reported Friday (Sept. 15). By using specialized point-of-sale (POS) products, restaurant management platforms and delivery offerings, restaurants can better cut through the noise and differentiate themselves from their competitors.