The collaboration is designed to bring Marqeta’s account and money movement tools to 30 new European countries, the release said.
“Europe represents one of our most important growth markets, and bringing these tools to multinational and regional businesses enables them to build the innovative payment experiences that are crucial to their success,” Interim Chief Product Officer Anthony Peculic said in the release. “By providing a single platform for card issuing, account and money movement, and program management, we’re enabling our customers to launch and scale the card programs their customers rely on with greater simplicity, flexibility and efficiency.”
The expanded offering is designed to help European businesses enhance their card programs through embedded virtual accounts and multi-rail payment capabilities to create more personalized experiences and greater customer engagement, according to the release.
The expansion comes as the company sees “strong momentum” in Europe, highlighted by an eight-fold growth in total processing volume (TPV) for its European card programs from 2022 to 2025, along with its acquisition of TransactPay last year, the release said.
The company earlier this month reported earnings that showed first-quarter TPV growth of 33% year over year to $112 billion, with lending and buy now, pay later activity remaining among Marqeta’s fastest-growing categories.
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Meanwhile, the PYMNTS Intelligence data brief “FinTechs Tap Embedded Payments to Deepen Customer Relationships,” a collaboration with Marqeta, found that FinTechs are increasingly offering at least one embedded finance feature.
Widespread adoption reflects confidence in the model, but it also exposes companies to a new set of operational and risk-related pressures that become more pronounced as capabilities multiply.
“Nearly 9 in 10 FinTechs use embedded finance to improve customer experiences, while 60% say it enhances trust with users,” PYMNTS reported March 3, based on the brief.
More than half reported reduced churn or higher revenues, and a similar share cited operational efficiencies.
“Embedded payments often serve as an entry point, anchoring broader financial relationships that include lending, payouts and wallets,” the report said. “In that role, embedded finance can act as a stabilizing force for customers, supporting continued spending and access to credit within familiar digital environments.”
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