Meta Veteran Sherice Torres Named Circle CMO

Circle, the global FinTech and USD Coin operator, has named tech industry veteran Sherice Torres as its chief marketing officer.

“A respected and well-known professional in the technology industry, Ms. Torres brings 25 years of experience helping cutting edge brands innovate and engage with customers,” the company said in a news release Tuesday (Jan 25).

Prior to joining Circle, Torres served as chief marketing officer for Novi, Meta’s digital wallet product, handling global marketing for the company’s payment products.

“Major milestones are ahead for Circle, and the addition of Sherice to our leadership team is an exciting step in our growth story,” said Jeremy Allaire, co-founder and CEO of Circle. “Sherice’s energizing presence, passion and diverse experiences across marketing and branding will help us accelerate global digital currency adoption and deliver on our commitments to improve financial inclusion and remove barriers to financial services.”

Torres has also held senior marketing positions with Google, supporting social responsibility, children and family products, Google Pay and Google Shopping, and serving as the global director of inclusion for the search giant. Before that, she worked for 15 years with Nickelodeon, holding a variety of leadership roles.

“I’ve made conscious decisions in my career to pair my own trajectory and opportunity with meaningful projects that inspire my passions,” Torres said. “Joining the growing team at Circle at such an exciting time in the industry and for the company was a logical step to connect my passions for inclusion and education to the work I can accomplish everyday helping the company exceed expectations.”

Read more: Circle Expands Access to Crypto Yield Service

Last month saw the FinTech expand access to Circle Yield, its cryptocurrency yield service, opening it up to qualified businesses for a minimum allocation of $100,000 in digital currency. This move created a wider pool of customers eligible to participate in fixed-rate USD Coin investments.

Read more: Circle Debuts USDC on Avalanche to Push DeFi

Also in December, Circle announced native support for USDC on the Avalanche public blockchain, a move that gave the digital currency a presence on the eco-friendly, decentralized smart contracts platform.