Shake Shack’s mobile order-ahead option isn’t just for iPhone users anymore. The burger chain announced Monday that it has teamed up with Olo, a digital ordering provider, and mobile product agency Fuzz to roll out an Android app in the wake of its iOS app’s success.
Shake Shack says the iOS app has been downloaded more than 200,000 times in the four months it’s been live. As is often the case, the average mobile ticket is larger than the average in-store ticket – in this case, by about 15 percent. The Shack App already represents three percent of the brand’s sales in just that short time span.
“We created the Shack App to make the Shake Shack experience even more convenient, allowing our guests to cut the line and get their Shack on their own terms,” said Randy Garutti, CEO of Shake Shack. “Working with Olo helped us fast-track our work on the Android platform so we can now provide the Shack App experience to all of our guests.”
Consumers want the ability to order fast food ahead of time on their mobile devices to reduce wait time. The Shack App answers that demand. After placing an order, guests can indicate a pick-up time and the meal will be cooked to order so it’s fresh when they arrive.
Pickup windows are scheduled at 15-minute intervals. Shake Shack and Olo are continuing to optimize order timing, since demand will only continue to grow as the app reaches new platforms.
The app also contains trackers for favorite orders and food allergies, a location finder, and access to nutritional information, events and promotions. It connects directly to Shake Shack’s social media channels so guests can share their experience instantaneously.