Restaurants hoping to woo younger customers would be well-served to leverage QR codes to enable consumers to interact with menus and payment options through their own devices.
Research from the May/June edition of PYMNTS’ Digital Divide study, “The Digital Divide: Technology, The Metaverse And The Future Of Dining Out,” created in collaboration with Paytronix, which drew from a survey of nearly U.S. adults who regularly purchase food from restaurants, reveals that 56% of gen Zers believe QR code menus have a positive impact on their dining experience, compared to just 31% of consumers across age groups.
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The Data in Action
In an interview with PYMNTS for the March edition of the Order to Eat Track, also created in collaboration with Paytronix, Kirk Ruoff, founder and CEO of New Jersey-based chain Turning Point Restaurants, noted that QR codes also help engage younger consumers at the point of payment.
Additionally, one of the options offered to the restaurant’s customers when completing QR code-based transactions is to enter their email addresses and join the restaurant’s loyalty program.
“We’re getting about a 10% opt-in rate on that, which, from a marketing standpoint, is really nice,” he explained.
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