2023 Global Digital Shopping Index: India Edition

India Writes the Playbook for Mobile Payments Innovation

India’s merchants are leaders when it comes to mobile payments innovation, helping to push more than half of the country’s consumers to use mobile wallets and propelling it to the top in customer satisfaction. PYMNTS’ latest study of 13,349 consumers and 3,124 merchants in six countries examines how India’s merchants are defining standards for eCommerce around the globe. Read more in the “2023 Global Digital Shopping Index: India Edition,” a collaboration with Cybersource.

Inside the August Playbook
  • 53%: Share of surveyed consumers in India who prefer UPI when purchasing retail products online
  • 79%: Share of local consumers who paid for their last retail purchase using a digital wallet with UPI as the underlying payment method
  • 35%: Portion of in-store shoppers in India who use smartphones to price shop in real time

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