How Digital Can Help SMBs Punch Above Their Weight

Small Merchants Focus on Digital to Capture Sales From Enterprise Rivals

A six-country study of 13,1340 consumers and 3,124 merchants finds that SMBs offer fewer of the digital shopping features than their customers want — and get when shopping with larger merchants. The 2023 Global Digital Shopping Index: SMB Edition – How Digital Can Help SMBs Punch Above Their Weight,” a collaboration with Cybersource, details what small merchants can do to capture those sales.

Inside the March Playbook
  • 7: How many fewer digital shopping features SMBs offer than larger competitors
  • 48%: Year-over-year increase in the share of in-store shoppers paying via digital wallet
  • 32%: How many fewer SMBs than large merchants offer mobile-optimized sites

    First Name*

    Last Name*




    Work Email*

    By checking this box, I acknowledge and agree will share my form data above with Cybersource, an affiliate of Visa, Inc., to send me emails about Cybersource and industry news, events and product information. All personal information will be processed in accordance with Visa's Privacy Statement.