Global Digital Shopping Index: SMB Edition

Digital Features Drive Global SMBs’ Digital Shift

Small merchants can compete with larger chains by giving consumers digital features that can enhance the in-store experience. In the Global Digital Shopping Index: SMB Edition, PYMNTS surveys more than 8,000 consumers and 2,000 merchants across Australia, Brazil, the United Kingdom and the United States to examine consumers’ shifting digital habits and how SMBs are responding.

Inside The March Index
  • 75 percent: Share of U.S. SMB shoppers who made their most recent purchases in stores
  • 49 percent: Portion of Australian SMB shoppers who used digital channels to make their most recent purchases
  • 50 percent: Share of Brazilian SMBs that view mobile order-ahead features to be important investments over the next three years

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