2022 Global Digital Shopping Playbook: U.K. Edition

Mobile Shopping Still Underutilized by UK Consumers Despite Merchant Efforts

According to a PYMNTS survey of 13,000 consumers for “The 2022 Global Digital Shopping Playbook: U.K. Edition,” a collaboration with Cybersourcejust 24% of U.K. consumers use smartphones in their daily shopping journeys. It’s a scenario that points to five key steps merchants can take to boost the mobile usage rates as well as their bottom lines.

Inside the July Playbook
  • 34%: Portion of shoppers who used their smartphones during their most recent purchase across the countries we studied
  • 19%: Increase in share of shoppers using smartphones in our six-country sample; U.K. shoppers held flat, bucking the trend
  • 59%: Share of U.K. merchants offering mobile product finding

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