Mobile Wallet Adoption: Apple Pay @8: Still The Big Fish In A Small Mobile Wallets Pond

Study Finds Contactless Cards Still Apple Pay’s Biggest Competition at Checkout

Apple Pay has captured 48% of in-store mobile wallet checkouts, but PYMNTS survey of 2,285 U.S. consumers for the “Mobile Wallet Adoption” report found that contactless cards are taking a big bite out of the Apple when it comes to paying for in-store purchases as it remains the biggest fish in a small mobile wallet POS pond.

 

Inside the August Report
  • 8%: Share of in-store checkouts made with mobile wallets
  • 62%: Portion of mobile wallet purchases that groceries account for
  • 4%: Share of in-store checkouts by Generation Z made with mobile wallets