advertising

As Snap and Meta Lose Momentum, Out-of-Home Advertising Gains Steam 
As Snap and Meta Lose Momentum, Out-of-Home Advertising Gains Steam 
June 06, 2023  |  Retail

In light of economic conditions, brands and retailers are seeking cost-cutting measures, leading to a surge in out-of-home (OOH) marketing mediums. Get the Full Story...

READ MORE >
Twitter Ad Revenue Plummets 59% Amid Hate Speech Concerns
Twitter Ad Revenue Plummets 59% Amid Hate Speech Concerns
June 05, 2023  |  Social Commerce

Twitter reportedly continues to shed advertisers amid a rise in hate speech on the platform. Get the Full Story Complete the form to unlock this...

READ MORE >
WPP Partners With NVIDIA to Accelerate Production of Advertising Content
WPP Partners With NVIDIA to Accelerate Production of Advertising Content
May 29, 2023  |  artificial intelligence

WPP has partnered with NVIDIA to use artificial intelligence (AI) to accelerate the production of brand advertising content. Get the Full Story Complete the form...

READ MORE >
Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

READ MORE >
Buzzfeed and Insider Reportedly Cutting Jobs Amid Advertising Slowdowns
Buzzfeed and Insider Reportedly Cutting Jobs Amid Advertising Slowdowns
April 20, 2023  |  Economy

Two digital media organizations have reportedly made job cuts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

READ MORE >
Google to Make AI-Powered Ads Based on Human Marketing
Google to Make AI-Powered Ads Based on Human Marketing
April 20, 2023  |  artificial intelligence

Google is reportedly adding generative artificial intelligence (AI) to its advertising operations. Get the Full Story Complete the form to unlock this article and enjoy...

READ MORE >
Commercials Return to Streaming Platforms and Reshape Brand Strategy
Commercials Return to Streaming Platforms and Reshape Brand Strategy
April 07, 2023  |  Streaming

When streaming platforms like Netflix and Hulu first emerged, they quickly fueled a consumer behavior shift where sitting through commercials was no longer acceptable and...

READ MORE >
TikTok Ad Spending up 11% Despite Ban Threat
TikTok Ad Spending up 11% Despite Ban Threat
April 06, 2023  |  Retail

TikTok might get banned in the U.S., but advertisers apparently aren’t behaving that way. Get the Full Story Complete the form to unlock this article...

READ MORE >
Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
April 04, 2023  |  Credit Unions

As the media, FinTechs and the banking sector reel from high-profile bank meltdowns, it’s shining a light on the credit union and community banking sectors,...

READ MORE >