advertising

Commercials Return to Streaming Platforms and Reshape Brand Strategy
Commercials Return to Streaming Platforms and Reshape Brand Strategy
April 07, 2023  |  Streaming

When streaming platforms like Netflix and Hulu first emerged, they quickly fueled a consumer behavior shift where sitting through commercials was no longer acceptable and...

READ MORE >
TikTok Ad Spending up 11% Despite Ban Threat
TikTok Ad Spending up 11% Despite Ban Threat
April 06, 2023  |  Retail

TikTok might get banned in the U.S., but advertisers apparently aren’t behaving that way. Get the Full Story Complete the form to unlock this article...

READ MORE >
Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
April 04, 2023  |  Credit Unions

As the media, FinTechs and the banking sector reel from high-profile bank meltdowns, it’s shining a light on the credit union and community banking sectors,...

READ MORE >
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. Get the Full Story Complete the form to unlock...

READ MORE >
Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
March 22, 2023  |  Retail

When professional makeup artist, author and the founder of Bobbi Brown Cosmetics, Bobbi Brown, founded her clean beauty makeup brand Jones Road Beauty in 2020,...

READ MORE >
Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
March 21, 2023  |  Retail

As grocers look to mitigate inflation-related margin decreases, Sam’s Club is improving its ad offerings. Get the Full Story Complete the form to unlock this...

READ MORE >
Walmart’s Business Mix Changing as it Expands Profitable Services
Walmart’s Business Mix Changing as it Expands Profitable Services
March 08, 2023  |  Retail

The business mix at Walmart is changing, with services growing faster than merchandise. Get the Full Story Complete the form to unlock this article and...

READ MORE >
Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
February 07, 2023  |  Earnings

Pinterest may tout itself as the positive, politics-free visual discovery platform, but that upbeat vibe was lost on analysts Monday who felt its turn-around wasn’t...

READ MORE >
Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
February 01, 2023  |  Meta

With Meta’s battered stock doubling in the past 3 months, it’s not all about the money-losing metaverse anymore. Get the Full Story Complete the form...

READ MORE >