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LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. Get the Full Story Complete the form to unlock...

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Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
March 22, 2023  |  Retail

When professional makeup artist, author and the founder of Bobbi Brown Cosmetics, Bobbi Brown, founded her clean beauty makeup brand Jones Road Beauty in 2020,...

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Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
March 21, 2023  |  Retail

As grocers look to mitigate inflation-related margin decreases, Sam’s Club is improving its ad offerings. Get the Full Story Complete the form to unlock this...

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Walmart’s Business Mix Changing as it Expands Profitable Services
Walmart’s Business Mix Changing as it Expands Profitable Services
March 08, 2023  |  Retail

The business mix at Walmart is changing, with services growing faster than merchandise. Get the Full Story Complete the form to unlock this article and...

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Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
February 07, 2023  |  Earnings

Pinterest may tout itself as the positive, politics-free visual discovery platform, but that upbeat vibe was lost on analysts Monday who felt its turn-around wasn’t...

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Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
February 01, 2023  |  Meta

With Meta’s battered stock doubling in the past 3 months, it’s not all about the money-losing metaverse anymore. Get the Full Story Complete the form...

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Snap Pins Hopes on Subscriptions to Boost Creator Engagement
Snap Pins Hopes on Subscriptions to Boost Creator Engagement
January 31, 2023  |  Earnings

Facing a downshift in digital ad spend that’s hurt other players in the space, Snap Inc. is looking to beef up its direct response business...

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Instagram’s Retreat From Shopping Shakes Social Commerce to Its Core
Instagram’s Retreat From Shopping Shakes Social Commerce to Its Core
January 12, 2023  |  Social Commerce

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Mastercard Debuts Web3-Based Musician Accelerator Program
Mastercard Debuts Web3-Based Musician Accelerator Program
January 08, 2023  |  Connected Economy

Mastercard says it wants to help musicians use Web3 to build their audience. Get the Full Story Complete the form to unlock this article and...

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