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Western Union Launches Media Network Business Supported by User Data

Western Union Launches Media Network Business Supported by User Data
Western Union Launches Media Network Business Supported by User Data
November 11, 2024  |  Data

Western Union has launched a media network business that lets companies advertise to its customers via company-owned channels like its website, mobile app and digital-out-of-home...

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Simon Wants Gen Z to Heed Call of the Mall
Simon Wants Gen Z to Heed Call of the Mall
September 30, 2024  |  Retail

Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. Get the Full Story Complete the form to unlock this article...

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Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
September 27, 2024  |  Amazon

Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier...

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Report: Connected TV Ad Platform MNTN Considering Early 2025 IPO
Report: Connected TV Ad Platform MNTN Considering Early 2025 IPO
September 27, 2024  |  IPO

Connected TV advertising platform MNTN is reportedly considering going public in early 2025. Get the Full Story Complete the form to unlock this article and...

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Amazon Accused in Suit of Touting American Eagle Knock-Offs
Amazon Accused in Suit of Touting American Eagle Knock-Offs
September 26, 2024  |  Retail

American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. Get the Full Story Complete the form to unlock this article and enjoy...

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Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
September 20, 2024  |  Retail

Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching.  Get the Full Story...

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HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
September 19, 2024  |  artificial intelligence

The marketing technology sector is shifting, with companies racing to integrate artificial intelligence (AI). Get the Full Story Complete the form to unlock this article...

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Google’s Advertising Business on Trial as US Seeks Blockbuster Breakup
Google’s Advertising Business on Trial as US Seeks Blockbuster Breakup
September 09, 2024  |  ANTITRUST

There are few institutions worldwide capable of standing up a greater legal team than Google. Get the Full Story Complete the form to unlock this...

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UK’s CMA Says Google’s Ad Tech Practices May Violate Competition Law
UK’s CMA Says Google’s Ad Tech Practices May Violate Competition Law
September 06, 2024  |  Google

The United Kingdom’s Competition and Markets Authority (CMA) said Friday (Sept. 6) that it has found that Google may have harmed competition by using its dominance...

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