Baby Boomers

Data Shows Digital Healthcare Platforms Get High Marks From Boomers
Data Shows Digital Healthcare Platforms Get High Marks From Boomers
March 07, 2024  |  Healthcare

Traditional healthcare systems are plagued by inefficiencies and opaque pricing structures, leaving consumers often feeling lost and frustrated. Get the Full Story Complete the form...

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Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
February 29, 2024  |  Restaurant innovation

With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant...

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35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
February 14, 2024  |  Retail

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations...

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Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
January 31, 2024  |  Loyalty & Rewards

When it comes to rewards preferences, older generations tend to want to receive perks for their grocery and restaurant spending, but they don’t necessarily want...

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Temu Gains Following Among Older eCommerce Shoppers 
Temu Gains Following Among Older eCommerce Shoppers 
January 23, 2024  |  eCommerce

Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Get the Full Story Complete...

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Unified Digital Platforms Surge as Boomers Embrace Streamlined, Integrated Healthcare Solutions
Unified Digital Platforms Surge as Boomers Embrace Streamlined, Integrated Healthcare Solutions
January 09, 2024  |  Healthcare

The healthcare landscape is undergoing a digital transformation, witnessing a surge in consumer adoption of centralized online healthcare portals for managing a spectrum of medical...

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Seniors’ Possible Purchasing Power Erosion May Lead to Less Splurging in 2024
Seniors’ Possible Purchasing Power Erosion May Lead to Less Splurging in 2024
January 09, 2024  |  Consumer Insights

Older consumers were able to maintain their purchasing power last year, mainly helped by an 8.7% jump in Social Security benefits that exceeded inflation. Get...

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Boomers Embrace Digital to Catch Up With Kids and Grandkids
Boomers Embrace Digital to Catch Up With Kids and Grandkids
December 21, 2023  |  Connected Economy

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Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
December 21, 2023  |  Personal Finance

Balancing household budgets amid rising living costs is a widespread challenge. To streamline finances, individuals residing with partners or spouses are most likely to pool...

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