Branding

eCommerce Aggregator Model Gets Makeover With Brand Building and Logistics

eCommerce Aggregator Model Gets Makeover With Brand Building and Logistics
eCommerce Aggregator Model Gets Makeover With Brand Building and Logistics
July 21, 2022  |  eCommerce

When big eCommerce aggregator Thrasio hit a wall earlier this year, it revealed a weakness in the strategy of rolling up promising sellers and brands...

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Mars Wants to Turn M&Ms into NFTs
Mars Wants to Turn M&Ms into NFTs
June 24, 2022  |  Retail

Candymaker Mars Inc. has filed for an NFT trademark for its M&M brand, the latest food company hoping to bring its product into the metaverse....

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Twitter Making ‘Branded Likes’ Available to All Advertisers in the App
Twitter Making ‘Branded Likes’ Available to All Advertisers in the App
June 23, 2022  |  Mobile Applications

Twitter will be debuting “Branded Likes” next week, letting brands make custom animations to help their engagement on the social media giant, according to a...

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Meta Rebrands Facebook Pay to Meta Pay
Meta Rebrands Facebook Pay to Meta Pay
June 23, 2022  |  Digital Payments

Meta announced Thursday (June 23) that it is renaming Facebook Pay into Meta Pay, bringing the offering in line with the company’s rebranding that began...

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Crypto Firms Curtail Marketing Spend Amid Market Changes
Crypto Firms Curtail Marketing Spend Amid Market Changes
June 20, 2022  |  Cryptocurrency

Several crypto firms have been cutting back on their marketing spending, months after spending big on several ad campaigns and Super Bowl ads, The Wall...

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Big Retailers Chase Marketing Opportunities in Metaverse
Big Retailers Chase Marketing Opportunities in Metaverse
June 20, 2022  |  Metaverse

Big companies that thrived in brick-and-mortar locations on the World Wide Web are making their way into the metaverse, providing a glimpse into how money...

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NFTs Require More Than Cute Collectibles to Be Effective Marketing Tools
NFTs Require More Than Cute Collectibles to Be Effective Marketing Tools
May 19, 2022  |  NFTs

There’s a lot of hype about every part of the NFT world, and their use as the next big thing in marketing is part of...

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US Air Force Files for Metaverse-Focused Trademark
US Air Force Files for Metaverse-Focused Trademark
April 24, 2022  |  Metaverse

The United States Air Force is looking at entering the metaverse, CoinGeek reported Friday (April 22). Get the Full Story Complete the form to unlock...

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With an Eye on Loyalty, Subscription Models Get a Post-COVID Refresh
With an Eye on Loyalty, Subscription Models Get a Post-COVID Refresh
April 18, 2022  |  Subscriptions

Inflation is hovering around 8%, and the average consumer now subscribes to five different services. There’s also the factor of subscription fatigue weighing on matters....

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