consumer insights

Tariffs. Who Really Pays.
Tariffs. Who Really Pays.
August 20, 2025  |  Economy

The U.S. middle class is more than a household income bracket. The American middle class has always been the heartbeat of the U.S. economy. The...

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Top 10 ‘Top‑of‑Wallet’ Strategies for Banks and Credit Unions
Top 10 ‘Top‑of‑Wallet’ Strategies for Banks and Credit Unions
August 14, 2025  |  Payment Methods

Consumers no longer choose cards. They choose the card that best fits the task in front of them, whether it’s paying rent, funding a trip...

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Instacart Shoppers Downshift to Value as AI and Merchandising Reshape Behavior
Instacart Shoppers Downshift to Value as AI and Merchandising Reshape Behavior
August 07, 2025  |  Earnings

Instacart shoppers are ordering more often — and more carefully — as digital tools reframe how value is presented and perceived on the platform. Get...

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As New Tariffs Kick in, PYMNTS Tracks Deepening Economic Uncertainty
As New Tariffs Kick in, PYMNTS Tracks Deepening Economic Uncertainty
August 07, 2025  |  Economy

The current tariff landscape can be boiled down to one theme: uncertainty. Get the Full Story Complete the form to unlock this article and enjoy...

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Gen Z Isn’t Different. They’re Digital by Default.
Gen Z Isn’t Different. They’re Digital by Default.
August 06, 2025  |  Consumer Insights

By the 1920s, cars and telephones had changed how people connected. Young adults could travel on their own and make plans without meeting in person....

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Budget Tools Have a New Fan Club: Gen Z
Budget Tools Have a New Fan Club: Gen Z
July 11, 2025  |  financial apps

The financial landscape for American consumers is a challenging one, with a record 68.4% living paycheck to paycheck as of May, and nearly a quarter...

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Discounts Lure High-Income Customers to Dollar Stores
Discounts Lure High-Income Customers to Dollar Stores
July 02, 2025  |  Retail

Higher income consumers in the United States are crowding the aisles at dollar stores, moved to seek discounts in the paycheck-to-paycheck economy. Get the Full...

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Consumers Say Merchants Shifting Blame for Higher Prices to Tariffs
Consumers Say Merchants Shifting Blame for Higher Prices to Tariffs
June 26, 2025  |  Consumer Insights

Getting married this summer? Know someone who is? A wedding dress will set you back on average $2,100, according to The Knot. While that’s roughly...

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Spending Dips 13% As Gen Z Makes Saving ‘Cool’
Spending Dips 13% As Gen Z Makes Saving ‘Cool’
June 25, 2025  |  Consumer Insights

For younger Americans in the Generation Z cohort, spending is out, while saving is reportedly in. Get the Full Story Complete the form to unlock...

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