consumer insights

Can Apparel Stop Its Downward Discounting Spiral?
Can Apparel Stop Its Downward Discounting Spiral?
February 24, 2016  |  Consumer Insights

What consumer doesn’t need to buy clothes? And what average consumer with a little extra cash isn’t going to feel fine spending a little more...

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British Airways Holds Its Crown As UK’s Top Brand
British Airways Holds Its Crown As UK’s Top Brand
February 23, 2016  |  Consumer Insights

Modern commercial air travel is so universally loathed that comedians have worn out jokes about airplane food and lost bags to the point that audiences...

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How Addicted To The Internet Are Consumers Really?
How Addicted To The Internet Are Consumers Really?
February 22, 2016  |  Consumer Insights

Ever since the first cat GIF was forwarded on some university intranet, somebody has been complaining that kids are spending too much time on the...

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Technology And Retail Trends Are Inextricable In 2016
Technology And Retail Trends Are Inextricable In 2016
February 18, 2016  |  Consumer Insights

As technology, big and small, continues to disrupt the once-settled retail industry, it’s becoming more and more critical for struggling merchants to predict where they...

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Millennials Make 2015 A Vintage Year For Wine Sales
Millennials Make 2015 A Vintage Year For Wine Sales
February 17, 2016  |  Consumer Insights

It’s the defining marketing question of the day: What are millennials willing to spend their ever-growing expendable incomes on? For the alcoholic beverage industry, media...

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Why Drones Need To Solve Their Human Problem
Why Drones Need To Solve Their Human Problem
February 15, 2016  |  Amazon Delivery

When Amazon first announced its Prime Air drone delivery program years ago, the reaction ranged from the incredulous to the slightly skeptical. Fast forward to...

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How Twitch Is Getting More Eyeballs Than YouTube
How Twitch Is Getting More Eyeballs Than YouTube
February 12, 2016  |  Consumer Insights

A few years ago, it would have been unthinkable for any online video platform to compete with YouTube’s performance, market penetration or simply its ubiquity...

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Where Did Toyota And Scion Go Wrong?
Where Did Toyota And Scion Go Wrong?
February 10, 2016  |  Consumer Insights

When brands try to market specifically towards millennials, more often than not, the products they put out say more about their internal goings-on than the...

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