consumer insights

How Twitch Is Getting More Eyeballs Than YouTube
How Twitch Is Getting More Eyeballs Than YouTube
February 12, 2016  |  Consumer Insights

A few years ago, it would have been unthinkable for any online video platform to compete with YouTube’s performance, market penetration or simply its ubiquity...

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Where Did Toyota And Scion Go Wrong?
Where Did Toyota And Scion Go Wrong?
February 10, 2016  |  Consumer Insights

When brands try to market specifically towards millennials, more often than not, the products they put out say more about their internal goings-on than the...

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USA Technologies’ Payments Platform Wins IoT Evolution Award
USA Technologies’ Payments Platform Wins IoT Evolution Award
February 03, 2016  |  Consumer Insights

The mobile payments industry moves so fast that it can be hard sometimes to pick out the companies that are truly setting the standard for...

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The Ethics Of On-Demand Deliveries During Blizzards
The Ethics Of On-Demand Deliveries During Blizzards
January 25, 2016  |  Consumer Insights

After millions of Americans bemoaned their bad luck at having 70 degree temperatures on Christmas Day, many of those same people have given into the...

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Can Bud, Coors Win Back Millennials’ Hearts, Livers?
Can Bud, Coors Win Back Millennials’ Hearts, Livers?
January 20, 2016  |  Consumer Insights

Alcohol — one of the few recession-proof retail verticals left. When times are good, people will drink to celebrate. When times are bad, they’ll drink to...

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Don’t Blame Poor Sales On A Warm Winter
Don’t Blame Poor Sales On A Warm Winter
January 20, 2016  |  Consumer Insights

The 2015 holiday shopping season might go down as one that pulled retailers in more directions than ever before. The need to satisfy customers on...

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Staples Doubles Down On SMB Price Match Policy
Staples Doubles Down On SMB Price Match Policy
December 29, 2015  |  Consumer Insights

In the fight between in-store retailers and their digital counterparts for customers’ wallets, it’s more often than not the former that sets the pace with...

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What Does The ‘Pink Tax’ Say About Retail’s Quest For Profit?
What Does The ‘Pink Tax’ Say About Retail’s Quest For Profit?
December 29, 2015  |  Consumer Finance

Shakespeare famously wrote that “a rose by any other name would smell as sweet,” but that poetic sentiment doesn’t quite translate when it comes to...

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