Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Gen Z Isn’t Broke. They’re Smarter With Money Than You Think
Gen Z Isn’t Broke. They’re Smarter With Money Than You Think
August 21, 2025  |  Consumer Insights

They’re not just digital natives, they’re digital pragmatists. Gen Z has quietly rewritten how Americans shop, save, spend, hustle and heal, and the rest of...

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Gen Z Isn’t Different. They’re Digital by Default.
Gen Z Isn’t Different. They’re Digital by Default.
August 06, 2025  |  Consumer Insights

By the 1920s, cars and telephones had changed how people connected. Young adults could travel on their own and make plans without meeting in person....

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The Five Rules of Engagement for Gen Z Spending and Payments
The Five Rules of Engagement for Gen Z Spending and Payments
July 14, 2025  |  Consumer Insights

Generation Z is rewriting the rules of engagement for the financial services sector. Full stop. As the first true digital natives, their expectations, spending patterns...

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Innovation Used to Be About Generations. Gen AI Makes It About Everyone
Innovation Used to Be About Generations. Gen AI Makes It About Everyone
July 07, 2025  |  artificial intelligence

For many Americans, saving money at the grocery store was once a Sunday evening ritual. Out came the scissors and spreadsheets to clip coupons from...

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Spending Dips 13% As Gen Z Makes Saving ‘Cool’
Spending Dips 13% As Gen Z Makes Saving ‘Cool’
June 25, 2025  |  Consumer Insights

For younger Americans in the Generation Z cohort, spending is out, while saving is reportedly in. Get the Full Story Complete the form to unlock...

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American Express Targets Gen Z With ‘New Level’ of Platinum Cards
American Express Targets Gen Z With ‘New Level’ of Platinum Cards
June 16, 2025  |  Credit Cards

American Express is readying what it says is its largest-ever investment in updating its cards. Get the Full Story Complete the form to unlock this article...

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Gen Z’s Digital Expectations Force Banks Into Innovation Overdrive
Gen Z’s Digital Expectations Force Banks Into Innovation Overdrive
June 16, 2025  |  Consumer Insights

The most digitally-native cohort is rapidly reshaping the financial services landscape. With their purchasing power projected to reach $12 trillion in just five years and...

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Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share    
Neobanks Pressure-Test Gen Z Strategies With Traditional Banks to Win Crucial Market Share    
June 11, 2025  |  Digital-First Banking

They account for 40% of consumers worldwide and will represent 31% of the workforce by 2030. With current purchasing power standing at $450 billion and...

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Instacart Introduces Alcohol-Focused Fizz App to Tap Gen Z Market
Instacart Introduces Alcohol-Focused Fizz App to Tap Gen Z Market
May 06, 2025  |  Retail

Instacart is reportedly rolling out an app targeting Generation Z consumers, centered around group orders of drinks and party snacks. Get the Full Story Complete...

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