Generation Z

Fashion Retailers Embrace Beauty for Connected Shopping Experience
Fashion Retailers Embrace Beauty for Connected Shopping Experience
April 19, 2023  |  Retail

From Stella McCartney launching sustainable beauty to Dries Van Noten and Off-White expanding into makeup or skincare, apparel retailers have increasingly made strategic efforts into...

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Gen Z Leads the HealthTech Wearable Revolution
Gen Z Leads the HealthTech Wearable Revolution
April 17, 2023  |  Wearables

Gen Z are a difficult group to predict. They love picking up their restaurant meals, both inside and curbside. They are most open to new...

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Walmart Bets on Tattoos to Attract Gen Z With Inkbox Tie-Up
Walmart Bets on Tattoos to Attract Gen Z With Inkbox Tie-Up
April 17, 2023  |  Retail

In a bid to better align with Generation Z, Walmart has teamed up with Canadian direct-to-consumer (D2C) brand Inkbox temporary tattoos. Get the Full Story...

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Food Brands HelloFresh and Truff Tap Nostalgia to Drive Sales
Food Brands HelloFresh and Truff Tap Nostalgia to Drive Sales
April 13, 2023  |  Retail

Brand collaborations such as HelloFresh and Marvel or Truff and Nintendo’s Super Mario Bros. can be perceived as trendy marketing tactics, an innovative way to...

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Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
April 12, 2023  |  Economy

The next installment of PYMNTS’ mini-series focused on consumer spending patterns takes a look at the restaurant sector. Get the Full Story Complete the form...

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Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
April 12, 2023  |  Consumer Insights

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Restaurants Turn Their Focus to Pickup to Reach Gen Z
Restaurants Turn Their Focus to Pickup to Reach Gen Z
April 10, 2023  |  Restaurant innovation

With Generation Z disproportionately turning to pickup channels, restaurants are challenged to refine their offerings. Get the Full Story Complete the form to unlock this...

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Nearly Half of US Consumers Use Digital for Travel, Healthcare and Smart Home Tech Activities
Nearly Half of US Consumers Use Digital for Travel, Healthcare and Smart Home Tech Activities
April 04, 2023  |  Connected Economy

The connected economy expands with each new activity consumers perform via digital means, and those are increasing, as the average consumer now engages in 28...

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Gen Z Gives Up Smartphones for Dumb Ones
Gen Z Gives Up Smartphones for Dumb Ones
April 01, 2023  |  Technology

Here’s a quick way to age yourself — remember your first qwerty keyboard phone? Get the Full Story Complete the form to unlock this article...

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