Influencers

Social Media Personalities Gain Brand Partnerships for Rejecting Trends
Social Media Personalities Gain Brand Partnerships for Rejecting Trends
January 12, 2024  |  Retail

In the world of social media, influencers have been joined by deinfluencers. Get the Full Story Complete the form to unlock this article and enjoy...

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The Role Influencers and Customer Reviews Play at Checkout  
The Role Influencers and Customer Reviews Play at Checkout  
January 08, 2024  |  Social Commerce

Influencers bridge the gap between the brands and consumer, but regular everyday reviews from people are just as crucial in making that connection. These influences...

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From Slump to Surge, Ads and Influencers Revive Black Friday
From Slump to Surge, Ads and Influencers Revive Black Friday
November 27, 2023  |  Retail

Despite the price hikes that threatened the Black Friday spirit, 2023 saw shoppers rising to the occasion with a 10% surge in participation compared to...

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Klarna Expands Creator Shops as Consumers Embrace Social Commerce
Klarna Expands Creator Shops as Consumers Embrace Social Commerce
November 13, 2023  |  Social Commerce

Payments network Klarna has expanded its ad and marketing tools for creators and retailers.  Get the Full Story Complete the form to unlock this article and enjoy...

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Amazon Shopping Director on the Power of Friends With Influence
Amazon Shopping Director on the Power of Friends With Influence
October 31, 2023  |  Amazon

In the world of retail, recommendations from friends and inspiration from influencers are like power outlets for consumers, charging up their purchasing decisions.  Get the...

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Three FTX Celebrity Pitchmen Settle Investor Lawsuit
Three FTX Celebrity Pitchmen Settle Investor Lawsuit
September 17, 2023  |  Cryptocurrency

Three of FTX’s celebrity backers have settled a lawsuit filed by investors in the failed exchange. Get the Full Story Complete the form to unlock this article...

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CommentSold Buys PopshopLive to Launch Creator Commerce Platform
CommentSold Buys PopshopLive to Launch Creator Commerce Platform
August 22, 2023  |  eCommerce

Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
August 21, 2023  |  Retail

In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr....

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Report: Amazon Offering Influencers Below-Market Rates to Feed Its Tik-Tok Competitor
Report: Amazon Offering Influencers Below-Market Rates to Feed Its Tik-Tok Competitor
August 18, 2023  |  Amazon

Amazon is reportedly offering lower-than-market rates to influencers as it works to build a TikTok-like feed of photos and videos for its new social commerce...

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