Influencers

HSN and QVC Go Back to Their Livestream Roots to Boost Market Share
HSN and QVC Go Back to Their Livestream Roots to Boost Market Share
July 24, 2023  |  Retail

When was the last time you scrolled past or even watched HSN or QVC? If you’ve ever watched even a few minutes of a stream,...

READ MORE >
Influencer Aggregator LTK Helps Creators Connect Consumers With Deals
Influencer Aggregator LTK Helps Creators Connect Consumers With Deals
July 06, 2023  |  Social Commerce

Influencer marketing platform LTK has made it easier for creators to share deal opportunities with their fans. Get the Full Story Complete the form to unlock this...

READ MORE >
Bridging the Gap Between the Consumer and Retailer — the Creator  
Bridging the Gap Between the Consumer and Retailer — the Creator  
June 29, 2023  |  Social Commerce

When determining what’s worth buying and what isn’t, who wields the greatest influence over these fashion decisions? It’s the consumer.   Get the Full Story Complete...

READ MORE >
Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
June 21, 2023  |  Restaurant innovation

As virtual restaurant companies tap influencers’ wide audiences to generate hype in the absence of physical touchpoints, blockbuster YouTuber MrBeast (162 million subscribers) appears to...

READ MORE >
1 in 5 Restaurant Customers Look to Influencers for Recommendations
1 in 5 Restaurant Customers Look to Influencers for Recommendations
June 20, 2023  |  Consumer Insights

As restaurants look for new ways to reach consumers in the digital world, influencer partnerships can be key, PYMNTS data reveals. Get the Full Story...

READ MORE >
How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

READ MORE >
TikTok’s D’Amelios Launch Influencer-Focused Management Firm
TikTok’s D’Amelios Launch Influencer-Focused Management Firm
June 11, 2023  |  Connected Economy

TikTok celebrity family the D’Amelios are launching a management company aimed at fellow influencers. Get the Full Story Complete the form to unlock this article and enjoy...

READ MORE >
Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

READ MORE >
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. Get the Full Story Complete the form to unlock...

READ MORE >