marketing

Report: Dave Picks New Marketing Head as It Faces FTC Lawsuit
Report: Dave Picks New Marketing Head as It Faces FTC Lawsuit
November 19, 2024  |  Personnel

Digital bank Dave has reportedly named a new marketing chief amid regulatory troubles. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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EverCommerce Adds AI Tools for Compiling Data to Small Business Platform
EverCommerce Adds AI Tools for Compiling Data to Small Business Platform
November 18, 2024  |  SMBs

EverCommerce has expanded the capabilities of its platform for service-based small- to medium-sized businesses (SMBs) by adding artificial intelligence (AI) tools for compiling data. Get...

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Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
November 15, 2024  |  Restaurant innovation

In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared...

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Shopify Boosts AI and Unified Commerce Tools for Merchants
Shopify Boosts AI and Unified Commerce Tools for Merchants
November 12, 2024  |  eCommerce

A major focus for Shopify has been ensuring its merchants are equipped to reach consumers wherever they are, Shopify President Harley Finkelstein noted Tuesday (Nov. 12)...

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AI Photography Wave Reshapes eCommerce Visuals
AI Photography Wave Reshapes eCommerce Visuals
November 12, 2024  |  artificial intelligence

A growing crop of AI photography tools is promising to help online retailers create new kinds of product images at a fraction of traditional studio...

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Technology Collaboration Set to ‘Supercharge’ Service-Oriented Approach
Technology Collaboration Set to ‘Supercharge’ Service-Oriented Approach
November 12, 2024  |  Opinion

Collaboration will be key for payment industry players to deliver value in marketing, fraud, risk and operations, Banyan Chief Commercial Officer Mike Minelli writes in...

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Western Union Launches Media Network Business Supported by User Data
Western Union Launches Media Network Business Supported by User Data
November 11, 2024  |  Data

Western Union has launched a media network business that lets companies advertise to its customers via company-owned channels like its website, mobile app and digital-out-of-home...

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Adobe AI Video Tools and Others Aim at Streamlining Corporate Media Content Creation
Adobe AI Video Tools and Others Aim at Streamlining Corporate Media Content Creation
October 17, 2024  |  artificial intelligence

Artificial intelligence (AI) video tools, including Adobe’s latest release, are transforming corporate media by enabling rapid, low-cost custom content creation. Get the Full Story Complete...

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Visa and Analytic Partners Collaborate on AI-Powered Data Analytics
Visa and Analytic Partners Collaborate on AI-Powered Data Analytics
October 16, 2024  |  Partnerships

Visa and Analytic Partners have teamed up to provide artificial intelligence (AI)-powered data analytics designed to help merchants and brands optimize their marketing spend. Get...

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