Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

One-Third of Millennials Now Rely on Gig Payments and Tips as Primary Income
One-Third of Millennials Now Rely on Gig Payments and Tips as Primary Income
February 27, 2026  |  Gig Economy

Nearly one-third of millennials depend on transactional payouts from gig work and tips as their main source of income, replacing traditional paychecks with a piecemeal...

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Three Generations Face the Same Bills and Make Different Moves
Three Generations Face the Same Bills and Make Different Moves
February 25, 2026  |  Consumer Finance

Picture three Americans staring at the same electric bill. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Digital Banks Win With Younger and Lower-Income Consumers
Digital Banks Win With Younger and Lower-Income Consumers
February 09, 2026  |  Digital-First Banking

Digital bank users are not simply early adopters of new payment methods. They represent a distinct slice of the U.S. banking population, shaped by age, income, education and daily...

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Millennials and Gen Z Drive Earnings Growth Across Finance and Retail
Millennials and Gen Z Drive Earnings Growth Across Finance and Retail
February 02, 2026  |  Consumer Insights

Consumer spending among millennials and Generation Z is not merely holding up. It’s underwriting earnings growth across financial services and retail, while pulling daily financial...

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57% of US Adults Use Gen AI as Millennials Pull Ahead on Productivity
57% of US Adults Use Gen AI as Millennials Pull Ahead on Productivity
November 21, 2025  |  Artificial Intelligence

Consumers in the United States may be embracing generative artificial intelligence at record levels, but each generation weighs AI’s promise against its risks differently. Get...

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Gen Z’s Spending Power Gives Issuers a Holiday Boost
Gen Z’s Spending Power Gives Issuers a Holiday Boost
October 20, 2025  |  Consumer Insights

Earnings season so far suggests that U.S. consumers still have a willingness and capacity to spend, even amid persistent economic uncertainty. Credit and debit cards...

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Nearly 70% of Millennials Say Gen AI Helps Them Work Smarter, Not Harder
Nearly 70% of Millennials Say Gen AI Helps Them Work Smarter, Not Harder
October 20, 2025  |  artificial intelligence

The emerging divide over generative AI isn’t simply generational. It’s about how much people trust technology to make judgment calls once reserved for humans. Get...

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American Express: Gen Z and Millennials Represent 36% of Card Spend
American Express: Gen Z and Millennials Represent 36% of Card Spend
October 17, 2025  |  Earnings

American Express posted third-quarter earnings results Friday (Oct. 17) that indicated strong growth in card spending, particularly among consumers in the Generation Z and millennial...

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37% of Millennials Pay for Both Amazon and Walmart Subscriptions
37% of Millennials Pay for Both Amazon and Walmart Subscriptions
September 23, 2025  |  Subscriptions

For years, retail watchers assumed Amazon Prime and Walmart+ were competing head-to-head for consumer loyalty. Get the Full Story Complete the form to unlock this...

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