Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Pay Later Solutions Become Lifeline for 1 in 10 Cash-Strapped Consumers
Pay Later Solutions Become Lifeline for 1 in 10 Cash-Strapped Consumers
May 01, 2025  |  Buy Now Pay Later

Consumers facing cash flow shortages are more likely to use pay later services compared to their financially stable counterparts, highlighting a divide in payment preferences...

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Walmart or Amazon? Millennials Will Take Both, Please
Walmart or Amazon? Millennials Will Take Both, Please
April 28, 2025  |  Retail

The consumer retail landscape is usually painted in broad strokes of green and blue: Walmart for weekly groceries, beverages and basic household items, Amazon for...

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Amex Projects Resilient Consumer Demand, Anchored by Gen Z and Millennial Growth
Amex Projects Resilient Consumer Demand, Anchored by Gen Z and Millennial Growth
April 17, 2025  |  Earnings

If the general attitude of global business is based on economic uncertainty, American Express (Amex) never got that email. Get the Full Story Complete the...

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InvestiFi President: Credit Unions Must Offer Digital Investing to Retain Gen Z
InvestiFi President: Credit Unions Must Offer Digital Investing to Retain Gen Z
April 15, 2025  |  Credit Unions

Banks, especially small banks such as credit unions and community banks, risk losing account holders to investing platforms. Get the Full Story Complete the form...

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These 3 Connected Consumer Segments Will Define Commerce’s Next Decade
These 3 Connected Consumer Segments Will Define Commerce’s Next Decade
March 13, 2025  |  Connected Economy

Once relegated to simple card-present transactions, digital payments today are deeply embedded into and across a web of connected devices, ultimately driving more personalized experiences...

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Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
March 07, 2025  |  Payment Methods

Younger consumers are much more open to trying new payment methods, and payments players must be prepared to offer them the spear-tip mechanisms they crave....

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Amex: Retail’s Future Hinges on Ditching the Discount
Amex: Retail’s Future Hinges on Ditching the Discount
March 05, 2025  |  Retail

In a world where so much is tailored to individual preferences, consumers have come to expect the same level of customization in retail. Get the...

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72% of Zillennials Trust Recommendations More Than Ads When Shopping
72% of Zillennials Trust Recommendations More Than Ads When Shopping
February 05, 2025  |  Consumer Insights

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. Get the Full Story Complete the form to...

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Amex: Card Spending by Millennials and Gen Z Up 16%
Amex: Card Spending by Millennials and Gen Z Up 16%
January 24, 2025  |  Earnings

Young consumers are keeping credit card spending buoyant, especially for American Express, which saw millennials and members of Generation Z increase their spending by double...

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