Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

60% of US Consumers Use P2P Apps to Pay Bills
60% of US Consumers Use P2P Apps to Pay Bills
January 16, 2025  |  Consumer Payments

Peer-to-peer (P2P) payment platforms have gained popularity, especially among young consumers who value quick and seamless transactions. Get the Full Story Complete the form to...

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57% of Consumers Received Financial Advice in 2023
57% of Consumers Received Financial Advice in 2023
January 13, 2025  |  Consumer Insights

Rising inflation and stagnant incomes are forcing many Americans to reconsider their financial stability, prompting a surge in demand for personal finance advice. Economic headwinds...

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Millennials Forgo Homeownership and Boost Rent-to-Build Market
Millennials Forgo Homeownership and Boost Rent-to-Build Market
December 11, 2024  |  Real Estate

With homeownership increasingly out of reach, many millennials are turning to high-end rentals. Get the Full Story Complete the form to unlock this article and...

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44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
December 02, 2024  |  Consumer Insights

In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half...

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71% of German Consumers Used a Digital Wallet in the Past Year
71% of German Consumers Used a Digital Wallet in the Past Year
December 02, 2024  |  Digital Payments

Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a...

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41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

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The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
November 08, 2024  |  eCommerce

The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within...

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Millennials and Gen Z Consumers Boost Amex Card Spend in Q3
Millennials and Gen Z Consumers Boost Amex Card Spend in Q3
October 18, 2024  |  Earnings

For American Express, as has been a longstanding trend, it’s the younger consumers, cards in hand, who are boosting results. Get the Full Story Complete...

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61% of Millennials Want Real-Time Payments in Finance and Insurance
61% of Millennials Want Real-Time Payments in Finance and Insurance
October 15, 2024  |  Real-Time Payments

As the financial and insurance sectors evolve, the demand for swift and accurate payment systems has never been more pronounced. Legacy systems often need to...

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