Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

72% of Zillennials Trust Recommendations More Than Ads When Shopping
72% of Zillennials Trust Recommendations More Than Ads When Shopping
February 05, 2025  |  Consumer Insights

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. Get the Full Story Complete the form to...

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Amex: Card Spending by Millennials and Gen Z Up 16%
Amex: Card Spending by Millennials and Gen Z Up 16%
January 24, 2025  |  Earnings

Young consumers are keeping credit card spending buoyant, especially for American Express, which saw millennials and members of Generation Z increase their spending by double...

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Generational Divide in Online Shopping? Not So Fast, Says New Report
Generational Divide in Online Shopping? Not So Fast, Says New Report
January 22, 2025  |  Credit Cards

Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. Get the Full Story Complete...

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Truist Blends Innovation With Operational Stability and Digital Efficiency
Truist Blends Innovation With Operational Stability and Digital Efficiency
January 17, 2025  |  Earnings

Truist Financial’s fourth-quarter and full-year 2024 earnings results, reported Friday (Jan. 17), provide a snapshot of a company seeking to grapple with digital disruption and...

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60% of US Consumers Use P2P Apps to Pay Bills
60% of US Consumers Use P2P Apps to Pay Bills
January 16, 2025  |  Consumer Payments

Peer-to-peer (P2P) payment platforms have gained popularity, especially among young consumers who value quick and seamless transactions. Get the Full Story Complete the form to...

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57% of Consumers Received Financial Advice in 2023
57% of Consumers Received Financial Advice in 2023
January 13, 2025  |  Consumer Insights

Rising inflation and stagnant incomes are forcing many Americans to reconsider their financial stability, prompting a surge in demand for personal finance advice. Economic headwinds...

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Millennials Forgo Homeownership and Boost Rent-to-Build Market
Millennials Forgo Homeownership and Boost Rent-to-Build Market
December 11, 2024  |  Real Estate

With homeownership increasingly out of reach, many millennials are turning to high-end rentals. Get the Full Story Complete the form to unlock this article and...

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44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
December 02, 2024  |  Consumer Insights

In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half...

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71% of German Consumers Used a Digital Wallet in the Past Year
71% of German Consumers Used a Digital Wallet in the Past Year
December 02, 2024  |  Digital Payments

Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a...

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