personalization

Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases

Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
March 03, 2025  |  Consumer Insights

Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage with the health and beauty market, according to PYMNTS...

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Credit Unions and FinTechs Find Common Ground Through Personalization
Credit Unions and FinTechs Find Common Ground Through Personalization
February 27, 2025  |  Credit Unions

Not all that long ago, FinTechs competed with banks — especially credit unions and smaller players — for the same set of customers and accounts....

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Olipop Leads CPG Sector Into ‘New Wave’ of Digital Transformation
Olipop Leads CPG Sector Into ‘New Wave’ of Digital Transformation
February 19, 2025  |  Retail

The landscape of consumer-packaged goods (CPG) has changed dramatically in the past decade. What once seemed like an unbreakable monopoly of giants like Coke, Pepsi,...

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46% of Cardholders Are Proactive Deal Hunters
46% of Cardholders Are Proactive Deal Hunters
February 07, 2025  |  Consumer Insights

The world of credit card rewards is getting a much-needed makeover. Forget the tired points-and-perks model. A new report from PYMNTS in collaboration with Banyan...

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Retailers Embrace the Power of Hyper-Personalization
Retailers Embrace the Power of Hyper-Personalization
January 27, 2025  |  retail

In today’s retail environment, hyper-personalized customer experiences are essential for driving digital engagement and customer loyalty. With concerns over fraud and the need to stay...

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How to Make the Payments Experience Disappear
How to Make the Payments Experience Disappear
January 21, 2025  |  artificial intelligence

Money rarely sits still, and in the world of payments technology, artificial intelligence (AI) is emerging as a driver of innovation.  Get the Full Story...

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AI, Omnichannel and Social Commerce: Inside the 2024 D2C Transformation
AI, Omnichannel and Social Commerce: Inside the 2024 D2C Transformation
December 24, 2024  |  Retail

The retail sector is witnessing changes, with direct-to-consumer (D2C) brands leading innovation. Get the Full Story Complete the form to unlock this article and enjoy...

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Agentic AI and Personalized Shopping Experiences Will Dominate 2025
Agentic AI and Personalized Shopping Experiences Will Dominate 2025
December 23, 2024  |  artificial intelligence

Tech executives and investors told PYMNTS that artificial intelligence will reshape retail shopping in 2025, with AI assistants offering unprecedented personalization and handling up to...

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Full Glass Wine Co. Drives Growth With Digital DTC Experience
Full Glass Wine Co. Drives Growth With Digital DTC Experience
December 17, 2024  |  Retail

In the wine retail industry, where tradition blends with innovation, Full Glass Wine Co. is changing how consumers discover and purchase wine. Get the Full...

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