virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

Source: en.wikipedia.org

Report: 52% of Vision Pro Apps Are Paid Downloads
Report: 52% of Vision Pro Apps Are Paid Downloads
February 12, 2024  |  Apple

New research shows that more than half of apps on Apple’s Vision Pro are paid downloads. Get the Full Story Complete the form to unlock this article and...

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L’Oréal Sees 150% Increase in Virtual Try-Ons as Consumers Seek AR Immersion
L’Oréal Sees 150% Increase in Virtual Try-Ons as Consumers Seek AR Immersion
February 12, 2024  |  Retail

L’Oréal is seeing a rapid uptick in adoption of virtual try-ons, as consumers increasingly seek out mixed-reality technologies that bring real-world-like immersion to online shopping....

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From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
February 10, 2024  |  Retail

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...

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Roblox Looks to Capture Network Effects From AI, Metaverse Headsets
Roblox Looks to Capture Network Effects From AI, Metaverse Headsets
February 07, 2024  |  Earnings

The metaverse, creator economy and artificial intelligence (AI) are among the 21st century’s biggest trends. Get the Full Story Complete the form to unlock this...

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5G Promises Connected Consumers More Personalized, Efficient Banking Experiences
5G Promises Connected Consumers More Personalized, Efficient Banking Experiences
February 06, 2024  |  Technology

With the launch of Apple Vision Pro in the United States, the spotlight has again turned to its enabling technology: 5G. Get the Full Story...

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Launch of Apple Vision Pro Supercharges Retailers’ Adoption of VR
Launch of Apple Vision Pro Supercharges Retailers’ Adoption of VR
February 02, 2024  |  Retail

Mixed-reality technology is reshaping the landscape of the retail industry, ushering in an era of immersive experiences for consumers that blend the digital and physical....

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e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
February 02, 2024  |  Retail

e.l.f. Cosmetics has launched a beauty shopping app for Apple’s new spatial computer, Vision Pro. Get the Full Story Complete the form to unlock this...

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Zuckerberg Dubs 2023 Meta’s ‘Year of Efficiency’ as Reality Labs Revenue Crosses $1B Mark
Zuckerberg Dubs 2023 Meta’s ‘Year of Efficiency’ as Reality Labs Revenue Crosses $1B Mark
February 01, 2024  |  Earnings

Meta CEO Mark Zuckerberg dubbed 2023 the “year of efficiency” as the social media giant’s Reality Labs division, which has been losing billions over the...

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Apple’s Vision Pro Headset to Launch With 600 New Apps
Apple’s Vision Pro Headset to Launch With 600 New Apps
February 01, 2024  |  Apple

Apple’s first mixed-reality headset, Vision Pro, is set to be released Friday (Feb. 2) and will launch with 600 new apps and games. Get the...

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