Today In Data

Today In Data: Keeping Track Of Consumer Context 

Context is everything, particularly in the age of digital retail where catching the consumer at the right moment is the difference between a conversion closed and a sale lost. But to pursue context in commerce, it’s important to understand who the consumer is in order to create the right context to guide that consumer. And sometimes big gaps exist between what consumers want and what merchants think they want. Plus, as has been the case with VR tech, the “right contexts” that have presented themselves are a bit surprising.

Data:

1.2 million: The number of employees Walmart has deployed with VR training.

92 percent: Share of consumers who say using a QSR app to place orders provides a positive experience.

63 percent: Share of QSR merchants who believe using a QSR app to place orders provides a positive experience.

40 percent: The level of fraud reduction possible by leveraging “feedback loop” consumer engagement.

30 percent: The level of improvement Walmart saw in its internal training test scores after implementing VR training.

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