Today In Data: Consumer Necessity Is The Mother Of Retail Innovation
Everyone is looking for more these days: more sales, more experiences, more commerce touchpoints, more security, more seamlessness. Consumers want faster authentication methods, buyers want to onboard more suppliers faster and businesses want more incentives to keep good employees. Wanting more is easy, but providing more is harder – particularly as the technological requirements behind “more” become increasingly complex. But as digital identities become more central, necessity has a way of forcing innovations, particularly in a “more is more” type of world.
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