The era of eCommerce is firmly in place as the second decade of the 21st century winds down, with trillions each year being spent on the web all over the world. The challenge now is figuring out how to make the benefits more inclusive and expansive – which also means making sure the entirety of the ecosystem remains secure. Meeting those challenges will be a twofold effort that involves inventing the technologies and processes to meet the market’s needs and then finding a way to get all relevant shareholders to adopt them.