Reynolds Group Holdings is actively working to court the millennial market, which has a particularly strong focus on convenience. For this reason, the firm has focused keenly on recipe integration in recent years — and, as it turns out, millennials are excellent recipe followers. And in travel, Roost, which aims to match travelers with roommates to save on hotel rooms, counts millennials and Gen Zers in its target market through its digital platform. All this, Today in Data.
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