TikTok is getting people to buy more books when users highlight them in their videos. Plus, Hasbro reported $100 million in undelivered products in the third quarter of 2021, and Amazon is developing more omnichannel capabilities.
Data:
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751M: Number of print books sold in 2020, the highest since 2009.
200: Number of Hasbro TV and film projects in development.
94%; 91%: Share of consumers who have made online purchases and have bought on Amazon in the past 12 months, respectively.
80%: Share of retail sales made in brick-and-mortar stores.
500-1,000: Number of books sold weekly that were highlighted by TikTok users, per Barnes & Noble.
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