Member-Focused Innovation Is CUs' Challenge in 2023
Why Credit Unions Must Act More Like Big Tech to Keep Members Loyal
With just one in 10 FIs offering omnichannel account opening, CUs have an opportunity to gain ground in 2023, but they must take a page out of Big Tech’s playbook on leveraging data to personalize service, PSCU’s Brian Scott explained. Read more in the “Credit Union Tracker®,” a collaboration with PSCU.
Inside the March Tracker
- A proactive approach to meeting member financial needs with useful and personalized products, offers and advice can boost loyalty and deepen community ties, according to insiders interviewed by PYMNTS.
- CUs should invest in digital experiences focusing on the individual, not broad market segments, using multiple data streams to gain member insights.
- Those CUs that can ease access for members wherever they are will see increased loyalty and chances for relationships to evolve.
