Credit Union

Credit Unions Mix Personal Service, 24/7 Digital Support to Win Small Business Customers Credit unions are masters of high-touch personal service but need 24/7/365 tools to win small business members. In the “Credit Union Tracker®,” a PYMNTS and PSCU collaboration, Truliant Federal Credit Union’s Jeff Hibbard explains how success with SMBs must include both.
Inside the November/December Tracker
  • An interview with Jeff Hibbard, senior vice president of digital experience and business transformation for Truliant Federal Credit Union, about balancing and integrating digital self-service with an in-person presence for small businesses
  • The latest credit union headlines, including New York’s decision to expand access to a small business loan program to CUs and a new report revealing that CU membership rose 29% globally in 2020
  • This month's Deep Dive takes on the relationship between credit unions and small businesses and how CU strengths can be balanced with digital innovation to attract more business banking