PSCU - Credit Union - July 2022 - Learn what credit unions are doing to appeal to younger generations

Credit Unions Keep It Personal to Attract Younger Members

Credit Union Tracker® – July 2022

For credit unions, acquiring younger, tech-savvier members means being more than just their parents’ bank. In the “Credit Union Tracker®,” a PYMNTS and PSCU collaboration, Canvas Credit Union’s Damian Jakubczyk explains that CUs must maintain in-branch member service while pivoting to personalized digital offerings to acquire and retain a new generation of banking consumers.

Inside the July Tracker

  • An interview with Damian Jakubczyk, vice president of digital innovation for Denver-based Canvas Credit Union, on how credit unions are maintaining in-person banking for members accustomed to traditional services while adopting more advanced digital offerings to meet the needs of younger, tech-savvy consumers
  • The latest credit union headlines, including a partnership allowing Achieva Credit Union members to conduct Bitcoin transactions and why young adults no longer follow their parents’ lead in where they do their banking
  • PYMNTS Intelligence analyzing how members’ digital banking expectations across all generations are influencing how credit unions are pivoting to stay in step with profit-driven banks

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