PSCU - Credit Union Tracker: On-Demand Banking And The Keys To A Fast Future - November 2022 - Discover the growing importance of on-demand banking in attracting new CU members and retaining current members as younger consumers’ expectations around banking become increasingly immediate

Millennials Want Applying for Credit to Be ‘Subscription Simple’  

On-Demand Banking And The Keys To A Fast Future

Subscription Simple. That’s how 85% of millennials and Gen Z consumers want their FIs to make opening bank accounts and applying for credit, says Jeff Hibbard, chief digital officer at Truliant Federal Credit Union in the “Credit Union Tracker®,” a collaboration with PSCU.

Inside the November Tracker

  • An interview with Jeff Hibbard, chief digital officer at Truliant Federal Credit Union, about engaging with young, mobile-driven members
  • Consumers demand speedy, uncomplicated means of opening accounts or transacting, including apps and on-demand onboarding
  • Consumers want to manage their finances as easily as they summon a rideshare or stream a favorite film, and CUs can help

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