Credit Union Tracker January 2022 - Learn about the digital payment innovations that are crucial for CUs to retain members in 2022

Credit Unions Turn to Data to Compete Head-to-Head with FinTechs

Credit Union Tracker® – January 2022

Credit unions are getting their FinTech mojo by using data to personalize the member experience. In the Credit Union Tracker, a PYMNTS and PSCU collaboration, Clearview Federal Credit Union’s Bill Snider explains how member data is helping CUs keep the high-tech/high-touch balance that keeps members from looking elsewhere for banking services.

Inside the January Tracker

  • An interview with Bill Snider, vice president of digital marketing and strategy at Clearview Federal Credit Union, about how Clearview is building out its digital banking tools to offer a personalized touch to members both in the community and across the country
  • The latest developments in the credit union space, including new NCUA guidance on allowing credit unions to provide access to cryptocurrency markets for members and a partnership between PSCU and ENACOMM on a white-label solution for credit union prepaid mobile apps and website platforms
  • PYMNTS Intelligence analyzing how CUs are responding to the digital banking transformation to keep up with digital-first competitors and emphasize the personalized service and community focus for which CUs are known

Velera Credit Union