The November/December Credit Union Tracker, Discover how credit unions can leverage their personalization and customer service expertise to serve small businesses

Credit Unions Mix Personal Service, 24/7 Digital Support to Win Small Business Customers

Credit Union Tracker® – November/December 2021

Credit unions are masters of high-touch personal service but need 24/7/365 tools to win small business members. In the “Credit Union Tracker®,” a PYMNTS and PSCU collaboration, Truliant Federal Credit Union’s Jeff Hibbard explains how success with SMBs must include both.

Inside the November/December Tracker

  • An interview with Jeff Hibbard, senior vice president of digital experience and business transformation for Truliant Federal Credit Union, about balancing and integrating digital self-service with an in-person presence for small businesses
  • The latest credit union headlines, including New York’s decision to expand access to a small business loan program to CUs and a new report revealing that CU membership rose 29% globally in 2020
  • This month’s Deep Dive takes on the relationship between credit unions and small businesses and how CU strengths can be balanced with digital innovation to attract more business banking

Velera Credit Union