PSCU - Credit Union Tracker: Credit Union Members Demand More Digital Payment Options - January 2023 - Discover the importance in offer digital payments in the present economic context and why credit unions must meet their members’ digital needs

Credit Unions Take Page From Apple’s Playbook in Solving Member Problems  

Credit Union Tracker®: Credit Union Members Demand More Digital Payment Options

Just as Steve Jobs famously didn’t wait for customers to tell Apple what products they wanted, Sumeet Grover, chief digital officer at Alliant Credit Union, tells PYMNTS that a similar product development mindset is happening in his business, where CUs are using data to build digital capabilities before members raise their hands and say they need them. Read more in this month’s “Credit Union Tracker®,” a collaboration with PSCU.

Inside the January Tracker

  • Sumeet Grover, chief digital and marketing officer at Alliant Credit Union, describes how the CU is keeping up with and staying ahead of member demand for innovative and varied payment solutions
  • More consumers are going cashless as digital payments and card usage grow, and debit continues to outpace credit cards
  • Consumers of all ages want payment flexibility and digital solutions, but these features are must-haves for a new generation of consumers and CUs must appease this group of potential customers

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