Credit Unions Keep It Personal to Attract Younger Members
For credit unions, acquiring younger, tech-savvier members means being more than just their parents’ bank. In the
“Credit Union Tracker®,
” a PYMNTS and PSCU collaboration, Canvas Credit Union’s Damian Jakubczyk explains that CUs must maintain in-branch member service while pivoting to personalized digital offerings to acquire and retain a new generation of banking consumers.
Inside the July Tracker
- An interview with Damian Jakubczyk, vice president of digital innovation for Denver-based Canvas Credit Union, on how credit unions are maintaining in-person banking for members accustomed to traditional services while adopting more advanced digital offerings to meet the needs of younger, tech-savvy consumers
- The latest credit union headlines, including a partnership allowing Achieva Credit Union members to conduct Bitcoin transactions and why young adults no longer follow their parents’ lead in where they do their banking
- PYMNTS Intelligence analyzing how members’ digital banking expectations across all generations are influencing how credit unions are pivoting to stay in step with profit-driven banks