Data-Driven Banking To Fuel Credit Union Membership Growth
How Credit Unions Use Data to Design Member-Centric Crypto Products
With 75% of banking customers saying they are attracted to FinTechs’ seamless services, it is critical that CUs leverage data to fashion-tailored experiences. In this month’s “
Credit Union Tracker®,” a collaboration with
PSCU,
Greg Glawson, chief information officer at UNIFY Financial Credit Union, tells PYMNTS that using member data is key to shaping a member-centric product roadmap, including crypto products.
Inside the October Tracker
- UNIFY Financial Credit Union shares the scoop on how it leveraged member data to design an in-demand cryptocurrency product.
- CUs are poised to gain an edge but need member data to personalize experiences.
- Consumers want an FI that knows them better than they know themselves. Becoming that FI requires innovative use of consumer data.
