Live Support Is Key for Credit Unions To Elevate Loan Application Process
Credit union members want it both ways: the convenience of applying for loans online, but also backed up by the comfort of knowing they can communicate directly with staff if the need arises. Whether by chat, text or email, Community First Credit Union’s James Urban tells PYMNTS in the latest “Credit Union Tracker®
,” a collaboration with PSCU
, that getting the live support option right is critical.