Digital Consumer Onboarding

The monthly Digital Consumer Onboarding Tracker®, a PYMNTS and Melissa collaboration, covers the most recent news and trends in the onboarding ecosystem.

Inside the January Tracker

• An interview with Sunil Sharma, chief product and technology officer at Los Angeles-based logistics company Cargomatic, on how geocoding can help connect shippers and carriers to track freight, optimize routes and power last-mile delivery
• Recent digital onboarding headlines, including why 75 percent of businesses and consumers have problems with data onboarding and how banks that avoid asking for location data during onboarding could face increased fraud risks
• A Deep Dive analyzing how geocoding can help businesses streamline last-mile delivery and accuracy to retain customers for the long haul