Activewear news and trends

Fabletics Says Info-Empowered Shoppers Demand ‘Authentic’ Real-Time Responses
Retail // February 23, 2023

At a time when more shopping is being done on mobile devices or with one in-hand, the need for a synchronous experience is a retail must. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Lululemon Looks to Memberships and Perks to Drive D2C Engagement
Retail // December 09, 2022

Athletic wear brands looking to win consumers’ direct digital loyalty are turning to membership models. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Report: Activewear Brand Outdoor Voices Weighing Sale
eCommerce // August 12, 2022

Activewear producer Outdoor Voices is mulling putting itself up for sale, Bloomberg News reported, citing unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Apparel Brand Approaches D2C With A Purpose
Retail // May 20, 2020

Simon Sinek, the business guru who has the third most popular TED Talk of all time, once wrote: “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” Get the Full Story Complete the...

Quick Reads
American Eagle to Expand Activewear Line After Early Success

March 02, 2023
Activewear was a standout performer during a quarter in which American Eagle Outfitters earned its second-highest revenue. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

Report: Activewear Brand Outdoor Voices Weighing Sale

August 12, 2022
Activewear producer Outdoor Voices is mulling putting itself up for sale, Bloomberg News reported, citing unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy...

Beyoncé Relaunches Ivy Park With Adidas Collaboration

January 17, 2020
With her new adidas x Ivy Park activewear collection, which gets its start online and in Adidas stores at midnight, Adidas is betting on pop icon Beyoncé. Her Ivy Park...

Analyst Sees $40B Market Cap For Lululemon

December 04, 2019
Cowen believes Lululemon could be the next Nike, as it raised its price target on the stock to $250. Get the Full Story Complete the form to unlock this article...